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Princeton, NJ – Feruary 26, 2007 – Resound Marketing, an integrated marketing and PR agency focused on helping clients “make some noise ,” today announced that The Trusted Healthcare Information Solutions Alliance (THISA), a national network of regional IT solution providers for the healthcare industry, has contracted the agency to help drive industry awareness. This will be the third straight year, since the Alliance’s inception, that Resound will be promoting THISA’s presence at the Healthcare Information and Management Systems Society (HIMSS) conference, to be held this year from February 25 – March 1 in New Orleans, LA.
During the past two years, Resound Marketing has supported joint marketing efforts with the Alliance’s solution partners, and has created media awareness during the HIMSS conference for THISA through pre-show media outreach and on-site interviews with the press during the event. Such influential industry trade media have included HealthCare IT News, HealthCare Informatics, and ADVANCE for Health Information Executives, among others. Already working on the HIMSS 07 campaign for several weeks, Resound Marketing has secured media briefings during and after the show to enhance awareness and exposure of THISA and its partners.
“Just as our solution partners have been critical to our customer success stories, Resound Marketing has been an integral part of helping to raise awareness of THISA among healthcare IT decision-makers,” commented Omar Yakar, CEO of Agile360 and a founding member of THISA. “As our virtual marketing partner, Resound has helped us foster ongoing relationships with key industry media each year at HIMSS - which not only benefits our own organization, but also provides added value to our expanding partner programs.”
To learn more about how Resound Marketing can help you make some noise in the marketplace, visit www.resoundmarketing.com.
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