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Family Reach Foundation Selects Resound Marketing To Drive Awareness And Promote Fundraising Events Throughout The Year
Exeptional Non-Profit Foundation Plans to "Make Some Noise" and Give Families Heartfelt Support and Financial Relief While Fighting Pediatric Cancer |
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Princeton, NJ – June 11, 2007– Resound Marketing, an integrated marketing and PR agency focused on helping clients “make some noise ,” today announced that it has been selected by Family Reach Foundation, a non-profit organization dedicated to providing financial relief and heartfelt support to families fighting pediatric cancers and other life-threatening diseases. Resound will head up the Foundation’s ongoing public relations efforts to promote its regional fundraising events, and create awareness about Family Reach and its work.
Family Reach hosts more than six fundraising events each year to provide families with much-needed money to cover basic expenses that are often overlooked but can become unmanageable during treatment, from the monthly mortgage payments to hospital parking bills. This year’s events include a dinner dance, wine tasting, golf tournament, tennis and casino night, and 5K run. Resound will focus on promoting each event to attract sponsors and participants, and share the inspirational story of the family-founded organization.
“We are very excited to be working with the Resound team to help us share the passion we feel about our foundation and our cause with the public,” said Brian Morello, Project Director of Family Reach Foundation. “The more awareness we can build, the more families we can help deal with the incredible emotional and financial challenges that unfortunately come with caring for a sick child.”
Resound will also work with Family Reach to create a program for ongoing media as well as sponsor outreach.
About Family Reach Foundation
Family Reach is a 501 (c) (3) non-profit organization dedicated to providing financial relief and heartfelt support to families fighting pediatric cancers and other life-threatening diseases. Created in 1996 by the families of Kristine Morello-Wiatrak and Christopher Colangelo, who lost their battles against pediatric cancers in 1995 and 1981 (respectively), the foundation seeks to alleviate the burden of the basic expenses that accumulate during treatment, from the monthly mortgage payments to hospital parking bills. Today, Family Reach has established relationships with five major hospitals throughout the Northeast, as well as with a growing network of private and corporate sponsors who have raised hundreds of thousands of dollars for families in need. For more information, visit www.familyreach.org.
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.” With an expert in-house team and qualified network
of talented partners, Resound provides its clients with the full range of marketing and public relations services, customized to fit their exact needs and budgets. Core capabilities include
