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Princeton, NJ – April 16, 2007 – Resound Marketing, an integrated marketing and PR agency focused on helping clients “make some noise ,” today announced that it will head the publicity initiative for National Reusable Bag Day, a campaign chartered by Earthwise Bag Company, a leading provider of reusable shopping bags for retailers, and Earth Share, a nationwide network of the country’s most respected non-profit environmental and conservation organizations. Resound will manage all public relations and marketing for the national campaign, created to educate consumers and promote the use of reusable bags as a viable alternative to disposable plastic and paper shopping bags.
Earth Share and Earthwise have partnered in an effort to generate national awareness of reusable bags as an environmentally-friendly choice for reducing waste and pollution, and helping to preserve the beauty of the natural landscape. Stores participating in National Reusable Bag Day on Saturday, April 21, 2007 (the day before Earth Day), include over 2,000 grocery and retail locations that already offer Earthwise bags throughout their stores all year - some of which are even contributing a portion of their proceeds from the reusable bags sold during the day.
To learn more about how Resound Marketing can help you make some noise in the marketplace, visit www.resoundmarketing.com.
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