Tap Into Social Media

There's plenty of debate about accurately measuring the ROI of social media marketing. But nobody denies the potential for substantial REACH & ENGAGEMENT that social media can offer a brand - whether it targets consumers, businesses, or both!

Establishing a presence and staying active on the social media front can be a great way for organizations to reinforce brand positioning and thought leadership by generating buzz, interacting with customers, and increasing overall online visibility.

But where to begin? With so many new and emerging platforms, social media can seem a bit overwhelming. And the fact is, social media can be like a plant - water it, and it thrives; neglect it, and well... you get the idea.

Resound can help you determine which social media options are right for your business - from building relationships with key bloggers and participating in online forums, to establishing an active presence on twitter, facebook, LinkedIn, and other platforms.

It's not enough to just post... you need to ENGAGE!

We'll work with you to build the strategy and content you need to maximize social media marketing opportunities, looking at both short-term results and long-term considerations.

		Our Social Media Marketing services include:

	STRATEGIC DEVELOPMENT: - Assessment and recommendations of social media options according to your needs, goals, and budget - Competitive social media audit - Engagement plan based on available resources - including recommended platforms and content - Best practices and usage tips - Ongoing reviews to track, analyze, and adjust active programs
	TACTICAL EXECUTION: - Create and manage social media accounts - Develop regular content - Identify & coordinate blog outreach, viral marketing campaigns, crowdsourcing events, etc. - Align social media messaging and engagement activity with other marketing & PR campaigns

Tools to consider:

  for twitter...
    - Hashtags
    - Planned tweets
    - Strategic retweets
    - Follow and be followed
    - Meaningful messaging & commentary
    - Sitewarming parties


  for facebook...
    - Fan pages
    - Ambassador campaigns
    - Wall posts and polls
    - Apps
    - Ad Campaigns
    - Relationship building


  for LinkedIn...
    - Strategic status updates
    - Group membership & interaction
    - Member engagement
    - Contact communications
    - Q&A commentary
    - Thought leadership and personal branding