Putting your product on the shelves of a major retailer can make-or-break a company’s success.

To increase retail channel sales, it’s critical to build relationships with buyers at a range of outlets – from national “big-box” stores, to regional chains, to niche online shopping portals.

Whether you are starting from scratch or need to give your current alliance sales effort a boost, Resound will develop a strategy and create the materials to help meet your goals.

		Our Retail Alliance services include:

	Targeted outreach. Research and identify the right retailers, and connect with key buyers to get your product on their “radar screen.”
	Sales materials. Engage retail buyers with a compelling story about your products through sell sheets, product samples, and more.
	Sales presentations. Develop sales pitches and presentations that clearly demonstrate product value, competitive positioning, development plans, etc.
	Relationship management. Act as the liaison between your company and retail contacts, or facilitate a transition to your internal sales team for ongoing relationship and order management.
	Marketing & promotions. Negotiate and coordinate co-operative marketing initiatives with retail partners to help drive sales, and/or design promotional campaigns and incentive programs to elevate product awareness and increase sales among existing and prospective customers, in-store shoppers, online buyers, etc.
	Media placement. Secure product placement and reviews in target media to achieve third-party endorsements that can influence buying decisions, as well as provide valuable web site content and sales material.