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Why should you consider PR-to-GO? |
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With the right plan, you can generate mass public awareness awareness for your company – without spending a fortune.
PR-to-GO offers full access to Resound’s proven experience, contacts, and expertise as part of an intensive, two- or four-week program. For $4,000 or less, PR-to-GO puts in place everything you need to run an effective, ongoing in-house publicity program yourself -- without a monthly retainer!
Take advantage of our introductory pricing, and save $1,000 on projects running now through May .
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THE BASICS: Budget: $3,500 $2,500 |
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1-hour PR Discovery Session |
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Executive Bio Development & Posting to Online Experts Database |
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Press Release Boilerplate & Template |
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Targeted List of 80-100 Media Contacts (mainstream and/or niche) |
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6 Month Editorial Calendar Research (identifying planned stories) |
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PR Primer Packet (interview tips, lead times, pitching tips, etc.) |
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THE ESSENTIALS: Budget: $5,000 $4,000 |
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2-hour PR Discovery Session |
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Review/Refinement of PR Messaging, Material, & Initiatives |
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Messaging Map & Key Talking Points Document |
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Executive Bio Development & Posting to Online Experts Database |
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Press Release Boilerplate & Template |
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Expanded List of Media Contacts (unlimited) |
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Competitive Media Audit |
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12 Month Editorial Calendar Research (identifying planned stories) |
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PR Primer Packet (interview tips, lead times, pitching tips, etc.) |
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6 Month PR Plan (goals, tactics, & campaign calendar) |
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| VALUE ADDED SERVICES : |
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3 Week PR Blitz Campaign Budget: +$3,750 +$2,750 |
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Kickoff your PR program with an initial launch campaign with this PR-to-GO add-on, leveraging the messages and materials put in place. The Resound team will drive a focused outreach effort to key media targets to start building relationships and generating coverage on your behalf -- then hand it off to you to maintain the momentum. See sample campaign results here> |
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PR Jumpstart Campaign Budget: +$4,900 +$3,900 |
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Ideal for new product or website launches, Resound can deliver targeted media placements in a short-term campaign focused on a short-list of 50 key media contacts -- plus a press release distributed over PR Newswire. Unlike the PR-to-GO package, you don't walk away with the PR infrastructure -- but you will end up with clips and open media opportunities to boost initial sales and overall awareness of your company. See sample campaign results here> |
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Full Program Implementation Budget: TBD |
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If you’re ready to implement a long-term program, Resound can supplement your existing team – or function as your fully outsourced PR & marketing department – to execute your communications initiatives from start to finish. Find out more>
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