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Tapping into “Green Marketing” Contacts and Expertise, Resound Will Raise Awareness To Drive Reusable Bag Programs Across Corporate, Non-Profit, Retail, and Other Sectors
Princeton, NJ – January 26, 2009 – Resound Marketing, an integrated marketing and PR agency focused on helping clients “make some noise ,” today announced that it has been named the agency of record for Envi Reusable Bags, a division of Syfel, Inc. – a longtime leader in the reusable bag industry. Resound recently spearheaded a branding initiative for Envi, which culminated in the launch of a new logo and web site (www.envireusablebags.com) earlier this month. The agency will raise awareness for Envi’s custom reusable bag programs through a targeted marketing mix that will include collateral development, media relations, partnership outreach, event management, sales support, and more.
Envi specializes in working with all types of businesses to build profitable promotional programs around reusable bags. Stylish, sturdy, and sensible, Envi bags are made to last, offering high quality, competitive pricing, and the widest range of customization options available – from fabric to color to shape to design. The result is a bag that’s better for customers, better for brand visibility, and better for the environment.
“Reusable bags seem to be everywhere these days, but Envi delivers a clear advantage by offering a unique mix of social responsibility and business savvy in what has become an oversaturated market,” said Kevin McLaughlin, Co-Founder and Principal of Resound Marketing. “It’s a message that any business looking to balance their eco-sensibilities with the bottom line can appreciate, and one that is already being well-received by the media and marketers alike.”
Campaigns for Envi will focus on media and marketing outreach across a wide range of sectors, including supermarkets and retail stores, concert arenas and sports teams, corporations and non-profit organizations, trade show organizers and exhibitors, and more.
“Resound’s experience working with green businesses as well as companies across a wide range of industry sectors was a key factor in our decision,” said Sylvia Feldzamen, Founder of Envi Reusable Bags and Syfel, Inc. “The team immediately understood how we needed to communicate our brand, and put the tools in place to make it happen. Resound has already emerged as more than simply a vendor, but a true partner in helping drive growth and success, for our company and our clients.”
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About Resound Marketing:
Resound Marketing is an integrated marketing and PR agency focused on helping clients “make some noise .”With an expert in-house team and qualified network of talented partners, Resound provides its clients with the full range of marketing and public relations services, customized to fit their exact needs and budgets. Resound leads campaigns for clients across a range of industries, and offers specialty practices for technology, consumer goods, green products, health and wellness, professional services, and non-profit organizations. Core capabilities include marketing strategy, public relations, copywriting & collateral development, event management & promotion, speaker placement, interactive promotions, and social media marketing.
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PR Contact:
Kevin McLaughlin
Principal
Resound Marketing
609-279-0050 x102
kevin@resoundmarketing.com |
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