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Princeton, NJ – August 4, 2008 – Resound Marketing, an integrated marketing and PR agency focused on helping clients “make some noise ,” today announced
that it has been selected by Dapple to drive public relations, marketing and promotional efforts for its innovative new line of natural-based cleaning products for households with babies and children. Resound coordinated the launch of Dapple’s first two products, a dish liquid and dishwashing detergent, earlier this year, securing immediate coverage from leading national and online media including Parents’ Goody blog, Cookie’s Daily Find, Fit Pregnancy magazine and more.
“As our world gets smarter about going green, Dapple fills a tremendous need among parents who want to do the best for their children, themselves and the environment,” said Ilana Zalika, Principal and Co-Founder of Resound Marketing. “We’re honored and excited to have the opportunity to leverage our existing green, parenting, and consumer media contacts to raise awareness for Dapple, which is soon to be a staple in every family’s household.”
Resound developed a comprehensive marketing program for Dapple and is working to promote both current and planned products. In addition to media relations, Resound provides strategic counsel and tactical execution for Dapple on trade shows and events, web site and collateral development, direct and online marketing, grassroots outreach, advertising and more.
“Resound functions as the virtual marketing extension to our company, offering a trusted partner that we turn to for proven results and valued guidance,” said Tamar Rosenthal, Co-Founder of Dapple. “Resound has already helped us establish visibility in the media, build a loyal consumer base and catch the attention of leading retailers. We look forward to a long and successful relationship together.”
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About Resound Marketing:
Resound Marketing is an integrated marketing and PR agency focused on helping clients “make some noise .” With an expert in-house team and qualified network
of talented partners, Resound provides its clients with the full range of marketing and public relations services, customized to fit their exact needs and budgets -- often becoming their virtual marketing department. Core capabilities include
marketing strategy, public relations, copywriting & collateral development, event management & promotion, speaker placement, and interactive promotions.
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PR Contact:
Kevin McLaughlin
Principal
Resound Marketing
609-279-0050 x102
kevin@resoundmarketing.com |
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