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Resound Helps Manage Media Inquiries and PR Campaigns for New Online Marketplace Where Certified Professionals Bid to Answer Accounting and Financial Questions from Consumers and Business Owners
Princeton, NJ – September 14, 2009– Resound Marketing, an integrated marketing and PR agency focused on helping clients “make some noise ,” today announced that it has been named the public relations agency of record for BIDaWIZ, the online marketplace designed to help users get reliable, affordable, and easy-to-understand answers about any financial concern – from accounting and budgeting to taxes and student loans. Resound will focus on managing incoming media inquiries from reporters seeking expert insight for business or personal finance stories, as well as sharing tips and best practices about budgeting, bookkeeping, taxes, and accounting for both consumers and small business owners, alike.
"Between the turbulence in today’s financial marketplace and the need to interpret new legislation crafted in response to it – people are in genuine need of trusted guidance, but cannot always find it, no less afford it,” said Resound Marketing Principal and Co-Founder Kevin McLaughlin. “Because BIDaWIZ is taking a unique approach to easily and affordably offering folks the answers that address their personal financial situations, we feel the company’s founder and network of experts offer a great resource to the media as much as its user base.”
“The hard-earned trust of certified and accomplished professionals is the cornerstone of BIDaWIZ, so I knew the importance of aligning my company with a capable and experienced marketing team,” said Ryan Himmel, CPA and founder of BIDaWIZ. “Resound’s press relationships and track record of media coverage combined with a unique blend of experience spanning traditional and web-based financial services firms made them a perfect fit for BIDaWIZ.”
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About Resound Marketing:
Through results-driven PR and marketing programs, Resound Marketing helps clients “make some noise,” and grab the attention of customers, partners, and the press. We’re experts in delivering strategic marketing plans, high-impact press coverage, compelling copywriting, trade show & event planning, and social media marketing. Resound clients range from startups and small businesses to national brands, offering products and professional services in a range of industries – spanning tech & mobile, green, babies & kids, boomers & seniors, health care, financial services, consulting, and more. Don’t need a full PR program? We also offer a wide range of short-term project options, PR toolkits, training, and seminars. For more information, visit www.resoundmarketing.com.
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PR Contact:
Kevin McLaughlin
Principal
Resound Marketing
609-279-0050 x102
kevin@resoundmarketing.com |
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