A spin-off of consumer electronics giant Samsung, Memina manufactured and marketed a line of premium USB flash drives and integrated products. Building on initial sales in Asia and through OEM relationships, Memina wanted
to penetrate the U.S. consumer and business markets and establish a high-performance, high-value brand identity.
Results:
Blitzed the mainstream consumer, business, and technology press – elevating both media and market awareness of the company. The resulting reviews, news, and feature coverage of Memina’s product lines added third-party
validation for the company’s performance claims, and helped influence buying decisions across all customer targets.
Core Program:
MESSAGE DEVELOPMENT & COPYWRITING:
Crafted the copy for product overviews and press kit materials to clearly and effectively convey key product benefits and differentiators.
MEDIA RELATIONS:
Managed ongoing press outreach, securing consistent coverage in news, buyer’s guides, gift guides, and other feature stories.
Coordinated hands-on product reviews with both mainstream (e.g., NY Times, Chicago Sun-Times) and top tech media (e.g., PC Magazine, Computer Shopper)
MEDIA PLANNING & ADVERTISING:
Researched and recommended media for advertising campaigns to effectively reach the target audience while optimizing the budget.
RETAIL ALLIANCE BUILDING:
Identified and contacted retail buyers, from big-box stores to online shopping sites, to pitch the Memina product lines for purchasing.
