Jersey-City based Janam offers a warm and cozy respite to enjoy some of the world’s finest teas and snacks. Owner Amy Dubin hoped to generate some buzz in the local press at her 2004 grand opening
event, then broaden awareness with an ongoing PR program.
Results:
A strong media presence on the shop’s opening night led to extensive coverage in the local press across the New York metro area, and later, interest from leading industry and business publications. The buzz continues
to grow, building a presence for Janam on both a local and a national level.
Core Program:
STRATEGIC PLANNING:
Developed press messages and materials, including a full media kit with company overview, tea fact sheet, and press releases.
Created monthly pitch topics and events, including themed and holiday gift baskets, tea-based recipes, hot drink trends, monthly tea tasting events, and more.
EVENT PUBLICITY:
Coordinated media presence at grand opening and other events, including press invites, interviews, photo opportunities, and follow up.
MEDIA PROGRAM:
Launched ongoing PR outreach campaign, securing features in top regional and national media outlets, and mentions in two nationally published books.
Generated widespread buzz, attracting attention and inquiries from journalists, authors, universities, and more.
