Resound Marketing / Clients / eMeta Corporation

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	Clients / eMeta Corporation

Overview:


	Based in NYC, eMeta enables publishing, gaming, audio, video, and software companies to distribute and monetize their digital assets online. The company sought a focused, results-oriented PR firm to replace an ineffective large, national PR agency and generate consistent press coverage in business and industry/trade media.

Results:


	By positioning eMeta as a resource to the media, Resound revived the PR program and built trusted, lasting relationships with target press contacts. The resulting increase in media placements was a key driver in helping eMeta reach new customers, prospects, and partners, and ultimately poised the company for acquisition by Macrovision Corporation (Nasdaq: MVSN).

Core Program:

STRATEGIC PLANNING:

	Ensured alignment of PR campaigns with other marketing and corporate initiatives to maximize results and ROI.

MEDIA RELATIONS:

	Managed ongoing press outreach, coordinating briefings with executives and securing both news and feature coverage in target media.

	Placed bylined articles in leading industry/trade publications, websites, and newsletters.

ANALYST RELATIONS:

	Coordinated analyst briefing campaign, scheduling interviews with all key analyst groups independent of subscribing to their research services.

TRADE SHOW PUBLICITY:

	Coordinated press meetings at trade shows and conferences, and invited target media to first annual user conference.

Sample Results:

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