Bayside, a 1700-home, master-planned resort community from Delaware real estate giant Carl M. Freeman, includes a built-in town center, high-end recreational facilities, and Jack Nicklaus Signature Golf Course. A PR program
was needed to launch the community, and build awareness among second-home buyers on the East Coast.
Results:
Attracting the attention of influential lifestyle, industry, and regional media – as well as homebuyers from New York to Virginia – Bayside has consistently outperformed sales expectations.
Core Program:
STRATEGIC PLANNING:
Created press messages and materials, including a full media kit with company overview, property highlights, and press releases.
MEDIA PROGRAM:
Coordinated major media launch, scheduling on-site interviews and photo opportunities for the Bayside Grand Opening event.
Spearheaded ongoing PR outreach, securing opportunities, interviews, and coverage with top regional and national press targets.
EVENT PUBLICITY:
Managed Jack Nicklaus media events, including meet-and-greets, on-site visits, golf course tours, and other events.
MARKETING SUPPORT:
Helped coordinate other marketing activities, including awards, outbound communications, and more.
