Based in NYC, Antepo offered a software solution for Enterprise Instant Messaging and Presence management. Starting as an unknown in an industry dominated by big names and big budgets,
the Antepo team wanted to establish itself within the emerging "enterprise instant messaging" niche with a multi-faceted, integrated marketing and public relations program within a reasonable budget.
Results:
Resound effectively built broad and consistent awareness of Antepo, putting the company at the forefront of the media’s mind so it would be part of any and all stories pertaining
to its specific market space, along with associated business features. Resound also established Antepo as a thought leader through speaker placement at targeted industry events, analyst relations, and editorial placement of
bylined articles. In 2007, the small, privately held company was acquired by software giant Adobe.
Core Program:
STRATEGIC PLANNING:
Led all corporate communications efforts, and ensured alignment with other marketing and business initiatives to maximize results and ROI.
MEDIA RELATIONS:
Managed ongoing press outreach, coordinating interviews and securing both news and feature coverage in business and IT trade media.
Coordinated product reviews by the most influential labs in the industry.
THOUGHT LEADERSHIP:
Secured executive speaking slots at trade shows and conferences, positioning company executives as leading industry experts.
Placed bylined articles in target print and online IT trade media to further demonstrate domain expertise and industry vision.
ANALYST RELATIONS:
Coordinated analyst briefing campaign, scheduling interviews with all key analyst groups independent of subscribing to their research services.
