Thrive is a personal financial management website, focused on providing users with personalized advice to make the right financial decisions as much as offering tools to manage budgets, accounts, and more.

As a start-up, Thrive looked to Resound to help launch the company at Finovate -- a leading showcase of innovative technology in personal finance and banking. Continuing on the momentum from the launch, which generated a splash of press exposure, Resound led an ongoing thought leadership campaign which secured steady placements across mainstream consumer and industry media -- helping to position the company against Mint.com, Wesabe, and other incumbents in the space and for its eventual acquisition by LendingTree.