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Technology PR & Marketing

Resound Marketing has over ten years experience designing and managing PR campaigns for emerging and established technology companies -- from consumer-targeted websites and social networks, to home entertainment peripherals and consumer gadgets, to business software suites and integrated hardware solutions for the enterprise.

We have also supported professional services and management consulting firms bringing all of these solutions together -- promoting their "thought leadership" within the IT industry and vertical markets, alike.

Acting as a PR partner or the virtual marketing department for many of these clients, Resound has provided the following services:

Strategic Marketing Planning

Product Review Coordination
Media Placement & Press Tours Analyst Tours
Trade Show Promotion & Planning Speaker Submission & Placement
Blog Awareness & Maintenance Company & Product Awards Programs
Copywriting & Message Development Bylined Article Creation & Placement

           And more...

To explore how Resound can help your tech company "make some noise" with a tailored public relations campaign or full marketing plan, please contact agency Principal Kevin McLaughlin at kevin@resoundmarketing.com or 609-279-0050 x102.

A collection of case studies highlighting Resound's work with technology clients::
   
  Jango: Social music website offering a fresh combination of free Internet radio and social networking
  SMobile: Provider of security software for mobile phones, aimed at carriers and consumers
  XStreamHD: CES launch of appliance and subscription service to deliver high-definition movies, TV, music, and games to the home
  Antepo: Enterprise Instant Messaging & Presence Software Provider
  MetaGeek: Offering low-cost USB wireless spectrum analyzers (bundled with software) to troubleshoot and optimize Wi-Fi networks at home or in the office
  eMeta: Developer of access control and e-commerce software for online content
  Memina: Samsung spin-off and manufacturer of portable storage devices

A small collection of writing samples for technology clients:
   
  CMWare: copywriting for mobile media application website
  Amedia: speaker placement at leading IPTV industry trade show
  Websoft: eLearning customer success story case study
  Jango: press release announcing public beta launch
  Archi-Tech: copywriting for pharma-sales technology website
  Grom Associates: copywriting for ERP consulting website
  Intellilink: copywriting for management consulting website
   
  Sample media placements for technology clients:
 
  Washington Post   TechCrunch
  Wall Street Journal   Mashable
  CNN   PC Magazine
  USA Today   NetworkWorld
  San Francisco Chronicle   New York Times
  Bloomberg  InfoWorld
  Los Angeles Times   PC World
  Telecommunications Mag   Computerworld
   
 
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