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Clients / MetaGeek
Overview:
   

MetaGeek is an innovator and leading provider of Wi-Fi (wireless fidelity) spectrum analyzer solutions. Its Wi-Spy USB hardware, the smallest in its class, comes bundled with MetaGeek’s Chanalyzer software. Together, this solution allows users to visualize, troubleshoot, and optimize their wireless networks at home or work. By building advanced features into an affordable, mobile, and easy-to-use product, Wi-Spy with Chanalyzer is designed to be the ideal solution for any user, from corporate IT pros, to tech geeks, to non-technical consumers.

Since its inception, the company had grown a small and loyal following of IT managers and early adopters, but they sought to create broader awareness – spanning business and consumer audiences – with the launch of its next generation hardware/software solution.

   
Core Program:
   
PR INFRASTRUCTURE:
Development of PR launch strategy and 'staged' release timeline, designed to generate media and market interest around trade shows and beyond
Creation of press kit materials – including media alerts, press releases, and company/product overviews –  to be utilized at back-to-back industry events
   
AWARENESS PROGRAM:
Trade show promotion for exhibit appearances at Interop Fall and Spring, including the scheduling of briefings with influential press and analysts in attendance
Coordination of hands-on reviews of Wi-Spy and Chanalyzer solution set with labs and individual media evaluators
Maintain ongoing relationships with key press and analyst contacts
Sample Results:

     

 

           

  

      

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