MIMOmonitors.com is the leading provider of mini-monitors – offering 7-inch standard, foldable, and touchscreen displays for business travelers, gamers, designers, college students, and anyone who wants to de-clutter their desktop. As the first to offer this line of monitors in the U.S. market, MIMOmonitors.com tasked Resound with promoting the product and leveraging its first-mover advantage with a blitz of media placements.
Core Program:
STRATEGIC PLANNING :
Created a series of press releases to announce the succession of product releases in the U.S. market – distributed over the news wire and pitched directly to target media contacts
Built media database of influential consumer electronics/gadget and business technology press, including well-read bloggers
MEDIA RELATIONS:
Coordinated hands-on product evaluations of the full line of monitors with hardware reviewers at various media outlets, spanning print, online, and broadcast
Secured gift guide placements including reviews and/or product shots of the monitors for special holiday features in technology, lifestyle, fashion, and general consumer media.
