Resound Marketing
 
Contact Site Map
PRACTICE AREAS | CLIENTS | NEWS & INSIGHTS | PARTNERS | ABOUT US
Clients / Jango
Overview:
   

Jango is an innovator and pioneer in social music, offering a site that combines Internet Radio and social networking. Listeners can very simply stream free, full-length songs from their favorite artists, and connect with others who share the same musical tastes. Jango turned to Resound to build on the momentum of its internal grassroots and viral marketing efforts, and elevate mass awareness throughout the blogosphere and via mainstream media placements.

   
Core Program:
   
STRATEGIC PLANNING:
Aligned PR campaigns with site development milestones and business initiatives
Developed key messages for press kit and company announcements
   
MEDIA RELATIONS PROGRAM:
Identified and built relationships with the most popular, influential blogs focused on technology, music, and lifestyle content
Coordinated hands-on reviews and demos with online music and consumer website reporters to objectively convey the superior “user experience” to potential listeners
Secured mainstream media placements of Jango spanning print, television, and online outlets
ALLIANCE BUILDING :
Pursued partnerships with publishing companies for co-branded Jango Jukebox widgets, resulting in a major deal with Hearst Corp and Seventeen Magazine for a special Celebrity Playlist promotion, as well as other interest
   
Sample Results:
   

         

           

  

 

   
> Return to Clients
© 2006 Resound Marketing | makesomenoise@resoundmarketing.com | 877-505-2258 | MarketingTool.com Preferred Vendor | Site by 365 Interactive