As a commodities investing expert with over 15 years of money management experience, Hackett Financial Advisors president and founder Shawn Hackett needed to gain significant mind share among various target audiences – from individual investors and farmers, to money managers seeking a partner to handle commodity investments – in order to grow his business.

Hackett sought to not only increase his roster of investor clients, but also to ramp up subscriptions to his subscription-based commodities and stock newsletters, which had been growing organically since their introduction.

Resound set out to elevate company awareness by attaining objective third-party validation of his firm’s capabilities, and promoting his professional expertise to drive new business and build a solid collection of marketing and sales collateral.

Hackett immediately received attention from the press, garnering coverage in both financial and agricultural focused print, online, and broadcast media.  In addition to coverage in publications like Investor’s Business Daily, Barron’s, and Forbes, Hackett also became a frequent commentator for Reuters and Dow Jones, and was a featured guest expert on FOX Business News offering his insightful commentary on the release of the USDA Acreage Farm Report.