Doctor Marion Case Study

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	Clients / Doctor Marion

Overview:


	A geriatric care manager and elder care expert for more than 30 years, Doctor Marion recently launched a new book and web site to support to the millions of Baby Boomers caring for their aging parents. With the goal of helping as many people as possible, Doctor Marion turned to the media to share her insight and advice on a range of elder care topics.

Results:


	Doctor Marion immediately received attention from the press, with broad coverage in the senior, aging, and caregiving media. The initial buzz continued to grow at a steady pace, garnering mentions in leading print and online outlets such as The Wall Street Journal, Prevention Magazine, NPR, CNN, USA Today, Newsweek, and MSN.com, as well as a recurring columns with *Grand Magazine* and BoomerTowne.com. Doctor Marion has been featured on local radio and television news programs across the country, from New York to Seattle, and was a featured guest on the *NBC Nightly News with Brian Williams.*

Core Program:

STRATEGIC PLANNING:

	Developed press messages and materials, including a full media kit with expert bio, elder care trends sheet, and press releases.

	Consulted on web site launch, including design review, layout and structure, copywriting, and search engine recommendations.

MEDIA PROGRAM:

	Launched ongoing PR outreach campaign, securing features in top local, regional and national media outlets, spanning print, broadcast, and online.

	Coordinated column syndication submissions to national media outlets.

MARKETING SUPPORT:

	Supported national PSA program, securing interest and interviews at radio stations across the US and Canada.

	Secured speaking opportunities at local religious institutions, hospitals, and other organizations.

Sample Results:

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