Founded by two moms, Dapple develops “green” eco-friendly household cleaning products that target the specific needs of families with babies and young children. Its first two products, a dish liquid and dishwasher detergent, are specially formulated to zero in on the unique residue left on baby bottles, cups, and dishes – while remaining completely safe for both baby and the environment, with natural ingredients and no harmful chemicals.

The company sought to make a big splash with both the Parenting Press and Green Media on a national scale -- building brand awarness and growing a loyal customer base for its flagship products and future product introductions, such as a toy cleaner and laundry detergent. Dapple also hoped that the validation from objective, third-party media would help with its retail sales efforts with nationwide Big Box stores and boutiques, alike.